Lack of community (isolation) - I’ve worked with several start ups who open their doors and then wonder why the world isn’t beating a path to their door - when they never bother to step on the other side of the door themselves. Its not enough to join a chamber or put up a sign - every business needs to continue to make new connections.

Lack of credibility - every new company, especially a small company, has to fight battle of credibility. Because its so easy for a “fly by night” to open its doors, credibility is more important than ever - When a start up goes “cheap” by printing their own business cards or cuts the wrong corners on their website or brochures it damages that credibility.